A pilot audit to check health practitioner compliance with advertising requirements will be conducted by AHPRA in early 2019.
The pilot audit has been modelled on the well established approach to auditing compliance with core registration standards and involves adding an extra declaration about advertising compliance for two professions when applying for renewal of registration in 2018. (The National Law enables a National Board to require any other reasonable information to be included with a renewal application.)
The National Boards for chiropractic and dental are taking part in the pilot audit.
When applying to renew their registration, chiropractors and dental practitioners will be required to complete a declaration about their advertising compliance. The pilot audit will not delay a decision on the application for renewal.
Random audits of advertising compliance will advance a risk-based approach to enforcing the National Law’s advertising requirements and facilitate compliance by all registered health practitioners who advertise their services.
Regulatory Operations Executive Director Kym Ayscough said the audit for advertising compliance would provide opportunities to extend the current action under the Advertising compliance and enforcement strategy launched in April 2017.
‘This pilot audit will potentially improve compliance with advertising obligations across the entire registrant population, not just those who have had an advertising complaint,’ Ms Ayscough said.
‘It will also provide opportunites to become more proactive in preventing non-compliant advertising by registered health practitioners.’
The audit will be carried out by AHPRA’s Advertising Compliance Team from January 2019 and will involve a random sample of chiropractors and dental practitioners who renewed their registration in 2018.
‘One of the audit’s main objectives is to analyse the rate of advertising compliance for those practitioners who advertise and who have not been the subject of an advertising complaint in the past 12 months,’ Ms Ayscough said.
Other objectives of the audit are:
- to inform the evaluation of the compliance and enforcement strategy
- establish the rate of advertising compliance within the professions, and
- address any non-compliance with advertising obligations identified during the audit.
A pilot audit report addressing the above objectives and including data analysis and recommendations will be prepared for National Boards to consider the pilot outcomes and implications for future compliance work.by