As predicted, Reckitt Benckiser (Australia) Pty Ltd have ignored the latest CRP determination. Their non-compliance has now been referred to the TGA for a Regulation 9 order. It remains to be seen what effect this will have.
To my knowledge, since November 2010 there have been at least 88 complaints sent to the TGA because of non-compliance with CRP determinations and currently only 14 “outcomes” have been reported on the TGA web site. Some of these have taken several years to resolve while others are ongoing because of appeals.
This highlights the need for the TGA to have more timely and effective ways of investigating and dealing with alleged breaches of the Therapeutic Goods Advertising Code, currently the subject of yet another consultation.by