“No Advertising Please” NAP campaign (Prescribers need evidence, not marketing)

A nice launch of this campaign helped by the responses from:

• Medicines Australia (“the idea that you can ignore information from a pharmaceutical company that has conducted extensive research and development to help treat disease is laughable at best and negligent at worst”), and the
• Australian Medical Association (“the campaign is a bit silly. It’s insulting to doctors. It’s also rather naive).

Good media coverage including ABC TV 7:30 report, The Guardian, Fairfax media, The Australian, The Conversation, Croaky, 6-minutes, OzDoc, the Medical Observer, MJA Insight, and more recently The Wall Street Journal.

See also the following YouTube interviews with:

• Dr Justin Coleman about the campaign;
• Australian leaders in Evidence Based Medicine discuss why they are supporting the No Advertising Please campaign.

And a press release from the Consumer’s Health Forum supporting the campaign.

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