Advertisements for this product were published in the Virgin Voyeur and Jetstar Traveller in-flight magazines and at the websites www.scalabiopromise.com.au and www.brazcom.com.au. They were brought to my attention at the 2012 Australian Skeptic National Convention.
- “through modern science, researchers have developed a patented technology exclusive to Scala called Active BioCrystals, which emit a type of energy called Far Infra Red Rays (FIRRs). These FIRRs have been clinically proven to kick-start what is known as the BioPromise effect, which leads to a dramatic improvement in the appearance of your silhouette and skin while getting rid of those embarrassing lumps and bumps”.
- “effective even after you have taken it off”,
- “costs less and safer than any cosmetic and surgical procedure”,
- “in-built Far Infra Red technology shaves off inches and reshapes your body simply by wearing it”,
- “helps tired, swollen legs, ideal for those who work on their feet all day”.
There was some media coverage about this complaint.
In its determination, the CRP agreed that these advertisements breached the Therapeutic Goods Act, section 42DL(1)(g) and the Therapeutic Goods Advertising Code, sections 4(1)(a), 4(1)(b), 4(2)(a), 4(2)(c), 4(2)(d), 4(2)(f), 4(4), 4(5), 4(6)(b), 4(7), 7(3).
The sponsor was requested to withdraw the advertisements, withdraw the representations and publish a retraction of claims.
Update August 6, 2013. The sponsor (Brazcom Imports Pty Ltd) declined to publish a retraction and the CRP has now referred this matter to the Secretary (TGA) for consideration of a Regulation 9 order.
Update August 20, 2013. This saga was covered on the ABC Media Watch program last night.