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Tag Archives: Nurofen
ACCC targets alleged false and misleading Nurofen claims
In 2010 CHOICE (Australian Consumers Association) awarded Nurofen caplets targeting migraine, back, tension headache and period pain a Shonky award. In 2011 the Therapeutic Goods Advertising Complaint Resolution Panel (CRP) upheld a complaint by Professor Paul Rolan that the claims … Continue reading
Posted in Pharmaceutical Promotion
Tagged ACCC, Complaint Resolution Panel, Nurofen, TGA
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CRP upholds complaints (again) about Nurofen “targeted relief”
For a nice depiction of the claims (and their craziness) see: ABC TV The Checkout: Episode 5 Also: https://theconversation.com/tga-failure-gives-nurofen-consumers-a-headache-8762 And: https://theconversation.com/targeted-pain-relief-or-targeted-marketing-the-truth-hurts-13798 The CRP’s determination is available here. A summary follows: Complaints 2012-08-010 and 2012-10-024: Nurofen Back Pain, Nurofen Migraine Pain, Nurofen Period … Continue reading